I'm a creative problem solver working at the intersection of human empathy and marketing technology. I create meaningful user experiences lifecycle communications through marketing automation, email, sms, and web channels.
I'm data-driven and agile and all that, but mostly I just want to create helpful and meaningful digital interactions for users and simple, impactful, and efficient martech processes for my co-workers. I'm happiest when solving problems.
What I tell my mom I do:
Making nice looking emails that help brands stay in touch with their audience.
What I do when I'm not working
Knitting, hiking or walking, reading, listening to podcasts, playing with other people's kids and/or dogs, thinking about how the way we design the world around us impacts the choices that are possible for us to make, and trying to have the most real and honest interactions I can with the people around me.
I love to learn new things, and am always trying to add to this list.
Languages: HTML/CSS, Liquid, Handlebars, and other templating languages
Platforms: Braze, Eloqua, Responsys, Mailchimp, Hubspot, but always learning more!
Channels: Email, Web, SMS, In-app
Design tools: Photoshop, Sketch, Litmus, Parcel
Other stuff: Email best practices, Google Analytics, Wordpress, Adobe AEM, project management, and a little front-end development (like this website that I rebuild from scratch every few years to keep my skills updated.)